Mobile users dominate today’s e-commerce. Mobile devices now contain more than 70 percent of all online purchasing traffic, and the percentage is continually growing. This indicates that the simplicity of use and enjoyment of your mobile user experience (UX) are critical factors in the success of your Shopify store.

In addition to attracting visitors, a good mobile user experience keeps them engaged, motivates them to make a purchase, and makes them want to return. Put another way, you’re losing out on sales if your store isn’t responsive to mobile devices.

Let’s first look at why mobile user experience is so important for your Shopify store before moving on to the seven easy tips.

Having a website that “fits” smaller displays is only one aspect of mobile user experience. Making buying simple for clients who are constantly on the go is the goal.

• Bounce rate and engagement: A clunky design or slow-loading page can send shoppers away within seconds. On the other hand, a clean, fast, and easy-to-navigate store keeps them browsing longer.
• Google rankings and SEO: Google prioritizes mobile-friendly sites. Better UX improves not only customer experience but also your visibility in search results.

Here are seven simple tips you can apply today to improve mobile UX on your Shopify store.